COUGH IN VAIN is a multifaceted accessories and creative studio founded in 2016. The Shanghai-based brand includes two product lines which merge contemporary thinking and practices with novel concepts in a diverse array of forms.

COUGH IN VAIN® is devoted to timeless and simplistic designs, crafted with only premium raw materials and innovative conceptual execution. Our philosophy of design fuses culture of youth into a wearable statement.

COUGH IN VAIN FUYINWEI constantly explores the medium between cultural language and artistic vision. Combining precious stones and remarkable craftsmanship, each collection evokes a spiritual narrative of the brand, reflecting our new approach to diversity.