Cough in vain is a Jewelry & accessories studio established in Shanghai in 2016.

Cough represents the embodiment of our body’s inner reflection to external factors,it is an irreversible biological reaction.

In vain, as it stands for the impression of repetition and meaninglessness we experience in our daily lives. Compared to clothing, accessories may not always have intrinsic practicality,
but we still choose to adorn ourselves  with them. In searching, we cultivate the rawest form
of desire.

We seek to combine these two concepts and blend them with the  phenomenon of modern life: our environment, state of mind and outward thoughts. They will from the genes of our crafting philosophy.